Our Company

Today, under the leadership of Dominique Baudoux and Sergio Calandri, Pranarom is the world leader of the scientific and medical aromatherapy. Its health and wellness products are sold in nearly 10,000 pharmacies and specialty stores. Still a human-sized company, Pranarom is a dynamic business based on the talent of its many contributors, from the farmer to the pharmacist. Rooted in Nature, Pranarom knows and respects the wonderful benefits of aromatic herbs and wants to share them with the world.

The name “Pranarom” has a double meaning

PRANA means “breath of life”  (Indian version of the Chi).
This breath is the start of all actions and decisions, it is essential energy.

ARÔM comes from “aromatic“.
We refer to all plants from which we extract essential oils as aromatics.

PRANAROM 

Breath of life and overall health provided by essential oils, the quintessences of aromatic plants.

Looking to the future…

Pranarôm is a company with a brilliant future. With its rich family tradition, today Pranarôm can conclude exclusive sales partnerships with an increasing number of agents and employees throughout the world. Pranarôm’s desire is to constantly bring in more talents and launch innovative products and field initiatives for a more harmonious life.

Proposing innovative products…

Pranarôm wants essential oils to be the allies of a more harmonious life. That is why Pranarôm formulates essential oil-based products that are practical and extremely efficient.

• Health products: They bring together the assets of essential oils in innovative formulas to be taken internally or externally. These products help to contribute to a faster, more serene healing process.
• The companions of wellbeing: Inspired by the tradition of aromatic plants and sometimes combined with the nobility of vegetable oils, these essential oil-based products are brilliantly suited to your wellbeing and beauty needs.

5 locations and subsidiaries :

The group has its own offices in Belgium (Ghislenghien – Vielsalm), France, Spain and Italy.

180 combined talents :

Pranarôm and HerbalGem employ 180 people through its subsidiaries, all dedicated to qualitative business development.

Double-digit growth :

Since their creation, Pranarôm and HerbalGem have never stopped growing. From 2008 to 2014, the company’s turnover has been growing constantly.

30+ countries :

The group has a very strong export tradition. Pranarôm products are sold in Japan, China, Great Britain, Eastern Europe, Chile, South Africa and wherever the public discovers the benefits of aromatherapy.

In 2010, Pranarôm International was proud to receive the Export Prize awarded by the Walloon Minister of Foreign Trade.

13,000+ points of sale :

Pranarôm products are sold through a growing network of pharmacies, specialty shops and salons. Thousands of resellers have made the choice of quality with Pranarôm.

25+ years of expertise :

Pranarôm was founded in 1991, HerbalGem was created in 1986. We want to thank all those who, since the beginning, have worked to make our companies leaders of scientific aromatherapy and concentrated gemmotherapy.

• Mastery of the biochemical specificities (chemotypes) of essential oils.
• Quality guarantee : “QC3” system, physico-chemical 
and spectrograph analysis by three independent laboratories.
  
• Privileged relationship with the distillery workers.
• Expertise : a team of researchers and scientists in charge of developing and analyzing the activity profiles and toxicity of essential oils.
• International presence in foreign universities and at scientific conferences.
• Availability of a wide range of wild raw materials or materials with organic certification (audit Certisys-BE1).
• Over 250 references for chemotyped essential oils and virgin plant-based and organic oils.
• Development in our laboratories of several finished product lines based on chemotyped essential oils.
  
• International expertise in the formulation of high performance aromatic synergies and “Private Label” style production.
  
• Education: training programs, seminars and workshops.

Pranarôm is a world reference in scientific aromatherapy thanks to the quality of its raw materials. 

Over 300 essential oils are presented to consumers under the brand Pranarôm. All of them are 100% pure and natural. 

Pranarôm is above all a synonym for expertise. 

Each batch of essential oil is botanically and biochemically defined and scientifically analyzed by gas chromatography. 

Pranarôm makes no compromise on the purity and the components of its essential oils. 

CTEO label is the ultimate guarantee for this unsurpassed quality.

Thanks to its excellent reputation, Pranarôm is also proud to be an official supplier of essential oils in bulk for the most prestigious brands in the world of beauty (Estee Lauder) and pharmacy (Pfizer, Capsugel).

Aromatherapy as proposed by Pranarôm can only be practiced with products of constant and impeccable quality. Pranarôm carries out physical and chemical quality control. For each essential oil, physical tests such as refraction index analysis, optical rotation analysis, density measurement, flash point calculation, etc. are performed. Chemical testing also takes place: chromatography and mass spectrometry. The odor, color and texture are also judged according to a strict standard.

The quality procedure may be illustrated by a diagram :

 

The Pranarôm charter

For an ever stronger commitment to quality, Pranarôm International has adopted the following charter:

• Priority is given to certified organic raw materials and, failing this, to wild plant matter harvested on untreated sites.
• Double analysis of all batches of essential oils takes place in house and through an independent laboratory. These analyses are performed in compliance with the European pharmacopoeia, AFNOR standards and strict internal standards.
• GM-free ingredients.
• Traceability. There is a technical sheet and sample for every batch of essential oil, for every synergy of essential oils made at Pranarôm and for every one of the finished products (massage oils, shampoos, etc.).
• Production takes place according to the procedure as specified by HACCP (Hazard Analysis of Critical Control Point) standards. These standards imply traceability and self-inspection of finished products (bacteriological control, chromatography etc.). 
• Full compliance with good manufacturing practices (GMP) and good laboratory practices (BPL).

All around the world, Pranarôm works in close collaboration with growers and distillers of aromatic herbs. This proximity allows Pranarôm to monitor the quality of its essential oils from the plant to the bottle.

In the early 2000s, Pranarôm committed with farmers in Madagascar to develop with them a responsible agriculture of local herbs in order to promote a traditional distillation process that would respect both the environment and the industrial quality.

In 2009, Pranarôm initiated in Antsirabe an extensive local development project that provides a stable and fair employment to more than one hundred people while preserving the laboratory supplies of essential oils. This project is called AROMABE.

For a more sustainable development in Madagascar, Pranarôm invests in ecological plantation of organic ravintsara and other local plants.

Eco-friendly production methods are respected. On the island, Pranarôm also invests in the culture of endangered species like rosewood.

In ORGANIC farming

Pranarôm supports organic farming as it is best for Nature. Whenever possible, Pranarôm formulates its products organic and complies with the demands of organic certification. Most Pranarôm products carry a certification label issued and recognized by Certisys Belgium.

Craft site of distillation of essential oil.

Fields cultivated in a concern of sustainable development.

The flowers of collected Ylang-Ylang.

To see the official essential oil analysis for all of our essential oil products, please visit: https://www.inula-group.com/pranaquality